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Archive for the ‘macrobiotic’ Category

Isn’t this appropriate for ‘the waterguy’ with a time management challenge when it comes to regular blog updates… but less of me and what’s with the blog action water thing?

 ‘Blog Action Day’ (capitals because it’s official) is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year’s topic is water…

Right now, almost a billion people on the planet don’t have access to clean, safe drinking water, which equates to one in eight of us. A lack of basic sanitation (water dependent) causes 80% of diseases and kills more people each year than war does. Children are especially vulnerable and as a parent of a child who’s survived dysentery, it’s a most frightening (water borne) illness which we were fortunate to have nursed our child through.

The UN predicts that one tenth of the global disease burden can be prevented simply by improving water supply and sanitation. So simple, yet so challenging, particularly where politics gets in the way to restrict those least able from helping themselves…

For my part, water is an environmental issue, a sustainability issue and an issue which deserves a global profile as bloggers of the world theoretically unite in one conversation…

I’m not really into research, but the US, Mexico and China apparently lead the world in bottled water consumption, with people in the US drinking an average of 200 bottles of water per person each year. That sounds high to me, but based on this figure, around 17 million barrels of oil are needed to manufacture those water bottles, while more than 80 percent will unlikely ever be recycled.

Which brings me back to where I started out several years ago looking for a better alternative when I realised people won’t stop drinking bottled water just because I think its ecological folly.

I’m pleased, on this particular Blog Action Day, to be able to report how Aquapax is still growing from strength to strength, with a retail listing approaching 500 stores across Europe and with exciting new distribution areas embracing the change we’ve introduced in their own countries.

While it’s frustrating how some UK retailers still won’t talk to us until we can prove with expensive research reports how their particular customers might actually appreciate a more ecologically sensible choice of packaged water, we continue to grow through customer choice exercised within Tesco, Waitrose and Monop (part of Monoprix Group) so this makes three of the largest and most respected retailers in the world.

I’ve updated the ‘where can I buy Aquapax’ listing below with the UK based stores we know about and ask you to please let us know if you’d like to add your local independent retail outlet to this list.

Warm wishes

N

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The media’s full of ‘LFW’ and quite right too – it’s something London’s managed to retain on the international kudos stakes and no matter how hard our bankers seemingly try to screw up the nation’s reputation, creativity continues to flourish!

We had a number of requests for sponsorship support this year which is encouraging in a way considering the folk who must have come to know us through our limited Estethica alliance over the past couple of years.

This year’s ‘beautiful people’ sipping our wonderful water were the guests at the Nolcha Fashion Lounge at the Trafalgar Hotel, held in association with Bel Esprit, Gina Conway AVEDA and AMAKA, all co-ordinated through my lovely friend Lucy at the independent and supreme quality label Tammam. This was one of two events with Gina Conway AVEDA – but the brand is a favourite of mine…

We also assisted the extremely well patronised Ecoluxe Show held at One Aldwych and opened by Nick Clegg’s wife Miriam Gonzalez Durantez along with an entourage of journalists… The Ecoluxe event showcased some of the worlds foremost and celebrated ethical designers, hence the celebrity vistors who tend to know their stuff… 

And at an altogether more sedate pace we’ve again worked with our good friends Sam and Valerio over at Gallery Fumi in Tabernacle Street and at their private space on Hoxton Square.

There were other visitors sampling Aquapax at some of the more discrete shows in town, but if I write about those, they’d lose some of their intimacy next year… 😉

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Well it rhymes with trouble and strife, but no-one really wants to read of another’s woes, so I opted for the more palatable headline… We too have the day to day pressures of running a growing business, late paying customers and un-cooperative banks, but in the wider scheme of things, we’re winning down here at AQUAPAX head office, with both our customer base and distribution network moving in the right direction. More importantly, as an entrepreneur with a reasonably healthy ‘macro’ perspective, we remain healthy and happy as a family during those precious (few) hours we spend together.

Someone bought my attention to a hydration article recently which is worth sharing… Recent research has uncovered habitual dehydration among 96% of the UK’s office workers, which has prompted a campaign by one of the more worthy natural juice companies (Juice Doctor). It’s designed to educate the nation and encourage healthy hydration habits, urging people to check the colour of their urine as a matter of course and setting the nation a goal to ‘keep it light’.

Apparently two in every three Brits are dehydrated and while our bodies offer an accurate visual detector to understand our individual hydration level, there’s a distinct lack of understanding of what the campaign refers to as ‘simple biology’. Their findings show that 93 percent of office workers either don’t check and/or don’t know what the colour of their urine indicates. For those who didn’t study biology, the lighter your urine, the better you’re hydrated!

The ‘Keep It Light!’ survey polled over 1,000 UK office workers and apparently a shocking 75 percent of UK office workers cited their first response to a headache as taking headache pills rather than drinking more water. This coincides with my observations at the fabulous designer label Theatre de la Mode’s Olympian Exhibition in Brompton Rd last week; we allowed a significant quantity of water for consumption on a hot evening, only to find a majority seeking hydration in vodka punch. It was a nice punch, but moderation went out of the window! Still, the wise ones would have been grateful for their AQUAPAX experience next morning…

Back to the report, which claims the majority of folk surveyed, 60% believed they drank enough water, less than 4% were actually getting the recommended 7+ glasses of water per day. Shockingly (from my perspective) almost three-quarters of the respondents admitted to drinking either no water at all or only one to two glasses.  I find it’s a good discipline to keep my AQUAPAX on my desk at work. I can then re-fill it from the water dispenser (aka tap) and put the lid back on to keep my water cool inside the pack rather than sitting in an open glass warming while awaiting colleagues to cough in it… (bad image but that’s the reality!)

It’s proven that a mere 2% drop in hydration can lead to a massively disproportionate 20% drop in concentration. This leads to the ‘Keep It Light!’ campaign crux which warns a habitually dehydrated worker can be wasting up to one day per week in loss of concentration. Staggering statistics!

Enough of the public service broadcast for one blog, what’s happenening at AQUAPAX head office I hear you ask… Yes that was a typo if you looked closely, but if it’s good word for a 4 year old, it’s cool by me!

AQUAPAX has commenced the long awaited launch into the first 60 Tesco stores, primarily across the south east of England, but some as far afield as the midlands where we’re in Coventry and Stratford Upon Avon. It’s an ambient listing in the first instance, which means the AQUAPAX will probably be on the shelf rather than in the fridge, however, that’s the way it has to be before we can roll out to a more accessible store base within a more prominent front of store location.

We’re awaiting the wider scale roll out before making noise and generating attention to our presence, which we’re planning to coincide with our new website – running a little late but live before the Summer’s out.  On that note, it’s time to start the week – well it is almost 07:00 so the week has officially begun. Keep smilling 🙂

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Earth Day is celebrated across the world today (April 22nd) ever since the first ever designated Earth Week gathering which was organised by some particularly forward thinking student folk in Philadelphia back in 1970. Isn’t Wikipedia wonderful? 😉

That particular week started on April 16 and ended on what they called Earth Day, namely April 22. This day has been and continues to be observed with growing global support, up to the point where it’s now recognised in virtually every country on Earth.

As one who didn’t previously make any effort to understand the history of the occasion, it’s always been a day to make an extra effort to reduce my consumption. I cycle or walk to work if at all possible and in my own little way, I try to use whatever influence I have on those around me as an example of ‘living the other way – at least for a day’.

I had a day-dream today – or might it have been a premonition – that one day AQUAPAX will become the global sponsor for Earth Day. In the day-dream there was an inevitable incongruity for a premium eco-chic portable water brand to sponsor something that’s bigger than any brand (there’s a challenge for the guys at Coke) but that led me to ponder a solution…

Instead of going for the corporate style global sponsorship, I decided we can still achieve the token ideal by asking all our regular consumers to use their empty AQUAPAX containers for one more day during Earth Week (proving that by and large, we can almost always make do with what we typically choose to throw away) and then to cut the containers in half and plant a couple of tree seeds in the 2 half containers that leaves them. It’s a fitting way for a container mostly made of wood to end its life and it’s still recycling in a more direct action Earth Day kind of way… Mrs. Green will be proud of me…

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It’s that time of year again tomorrow where I take a day off to celebrate the anniversary of being born… I confess my birthday isn’t as big a deal as it used to be, but the day still merits a bit of chill out time.

This year it’s a picnic in a child friendly farm setting with some good friends and their 2 young lads. I’ll end up exhausted but happy and ready for the Brighton Business Show (complete with real life ‘dragons’ apparently) on Wednesday morning.

I’ve turned down the launch party for Recognise Magazine tomorrow evening – dropped off the AQUAPAX for them on Friday – and considering I’m already out on Thursday evening for the Jaffa Cakes TLV first group showing of contemporary Tel Aviv art here in the UK (with AQUAPAX in support of course) I think I deserve an evening off.

In case you’re thinking this is a little out of character, I confess to having a phone call scheduled with a major retail buyer just before lunch tomorrow, but that’s still a significant proportion of me time for one whole day! 😉

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I went to the eThursday event at the Corn Exchange in Brighton yesterday evening where Dr. Alex Krotoski (aka the high priestess of social media) revealed herself as a genuine guru in her field.

She is one seriously nice person with a charming and disarming honesty that you can’t help smile at. She spoke generously about her background influences as well as all the tech stuff people were expecting and answered all the questions thrown at her with a considered and full explanation.

I’m pleased to know that I’m not the only one who believes facebook is on its way out and that a real friend is someone you talk to instead of ‘throwing sheep’ at – it’s apparently a facebook thing which I wouldn’t bother with if you haven’t heard of it…

She didn’t necessarily explain why social media has taken off the way it has; no-one asked that question specifically, yet still I wonder…

Social media is a term I didn’t grow up with. There again, we hadn’t ever heard of bottled water or mobile phones in those days (even the new fangled cordless phone versions were pretty chunky) and computers were something banks used instead of calculators… note to self – stop rambling Neil.

But I do remember that when we walked anywhere or went on holiday as a family, my parents would acknowledge neighbours or strangers with a polite greeting and encourage us kids to do the same – not quite as clichéd as in ‘The Truman Show’ but there were definite human acknowledgements and interactions with passing strangers.

I genuinely believe the passing of one of the age old customs of ‘tipping one’s hat’ to a stranger is in some way part of the reason why social media has become so popular today. I believe we all need interaction with our fellow man and that by and large we’re not ‘getting it’ in our daily lives. Talking to strangers on a train or bus puts me into a very small minority category of the populace – hence many of us sign-up to blog or twitter and worse to ‘follow’ strangers; somehow connecting with them and commenting on their musings, without ever meeting.

I do know that ‘harnessing’ (a word that used to have an association with a horse) social media is important for any challenger brand like mine. I do so want to embrace (even hug) the wonderful people who demonstrate their individuality every day by buying AQUAPAX, but it’s sometimes very challenging to find the time to ‘blog’ at the end of a full shift. Keeping up with ‘doing social media’ has become something of a chore for me, rather than the creative release that it started out as. I’m more of a people person than a pc person.

I confess I’m a user and fan of twitter – as the hopefully not too outrageous 140 character musings on the right will testify, and I wonder whether the longer term trend and an increasing workload will move me away from blogging to more cryptic tweets as a way of saying hi… The fact is that I want to tweet a lot more than I do, but I don’t. This is strangely out of a respect for those people who are following me, a lot of whom I’ve never met, who probably don’t want to know every time I have a cup of coffee or what my personal political jaundice is.

My favourite moment of last night was when Dr Aleks (she likes being called ‘Dr’) made the following random (and clearly heartfelt) statement as the microphone was moving around the room: – “man I’m loving this AQUAPAX water – isn’t this great branding?”

I told you she was nice with her self proclaimed ‘funny accent’ she pronounced it in an odd way, but she certainly made my evening with her human connection to ‘my baby’.

Have a wonderful weekend whatever your doing; whoever you are… 😉

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I spoke with my good friend Robert yesterday evening – you know when you meet someone who you just click with – that’s him! We met in Dubai last year for the Arab Beverage Industry Seminar, where AQUAPAX won the ‘Best Bottled Water of the Year’. He and I celebrated appropriately as old friends might, despite having only known one another a few days – we’ve kept in touch ever since; as friends do!

Robert was telling me how Mr. Obama’s ‘change and hope’ campaign message has translated in his home state of Michigan to the fact that ‘change’ has now come and people ‘hope’ they can keep hold of their homes… It seems the unemployment in his home state is pretty severe and I really feel for him and his young family.

That got me thinking – as this time of year often does, on some of the wisdom gained during the past 12 months. It’s good to reflect and hopefully not make so many mistakes next year…

  • My conscience doesn’t abide by ‘majority rule’.
  • A wise man holds his tongue when he’s right because even fools are right sometimes.
  • No act of kindness, no matter how small, is ever wasted and no man is as poor as a man unable to give anything.
  • Take time to think – my mind grows rich from what it receives, but my heart from what it gives.
  • Finish every day and be done with it – being happy at home is my ultimate goal. Worry won’t rob tomorrow’s sorrow but it will sap today’s joy.
  • Perseverance is not a long race; it’s a series of short races in succession.
  • I can’t win if I don’t begin – failure is often the line of least persistence.
  • I will not dwell on where I fell but will identify where I slipped.
  • I will do more of the things I think I can’t do; doing the impossible is fun – especially when you watch other’s reactions!
  • Money does not really change people – it merely unmasks them.
  • Words are like stones and can’t be recalled – unlike stones they often have little substance…

Finally, a quote from Ralph Waldo Emerson that I hold dear: – “Common sense is genius dressed in its working clothes” 

Happy New Year to you dear reader, remember, AQUAPAX are the future… 🙂

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