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Archive for the ‘London Fashion Week’ Category

The media’s full of ‘LFW’ and quite right too – it’s something London’s managed to retain on the international kudos stakes and no matter how hard our bankers seemingly try to screw up the nation’s reputation, creativity continues to flourish!

We had a number of requests for sponsorship support this year which is encouraging in a way considering the folk who must have come to know us through our limited Estethica alliance over the past couple of years.

This year’s ‘beautiful people’ sipping our wonderful water were the guests at the Nolcha Fashion Lounge at the Trafalgar Hotel, held in association with Bel Esprit, Gina Conway AVEDA and AMAKA, all co-ordinated through my lovely friend Lucy at the independent and supreme quality label Tammam. This was one of two events with Gina Conway AVEDA – but the brand is a favourite of mine…

We also assisted the extremely well patronised Ecoluxe Show held at One Aldwych and opened by Nick Clegg’s wife Miriam Gonzalez Durantez along with an entourage of journalists… The Ecoluxe event showcased some of the worlds foremost and celebrated ethical designers, hence the celebrity vistors who tend to know their stuff… 

And at an altogether more sedate pace we’ve again worked with our good friends Sam and Valerio over at Gallery Fumi in Tabernacle Street and at their private space on Hoxton Square.

There were other visitors sampling Aquapax at some of the more discrete shows in town, but if I write about those, they’d lose some of their intimacy next year… 😉

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