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Archive for the ‘recycle’ Category

interesting how many calls and texts we’re getting to tell us about this ‘major new series’ starting this evening on BBC2 with an expose of how large corporations make people drink bottled water…

All the messages are the same; here’s a perfect opportunity to contact the bbc and get your message across, how it’s not all about big corporates exploiting people… how poor the water quality is in many of the bottled waters out on store shelves… how there are options out there (aka Aquapax) for people of conscience who still care about what they ingest.

If only it were that simple… even the bbc points of view message board is down for maintenance, so I’m sorry but we can’t even comment via that forum either! 

Reading between the lines, any bbc programme billed as a major series means they had a BIG budget and had to visit at least half a dozen exotic locations to ensure the images will entertain the audience and give an appearance of being credible where a dry research report wouldn’t be understood. Who are they trying to fool (other than the license payers) as we all know bbc2 audiences respond more favourably to facts than sensationalist journalism.

If anyone knows a journo looking for a reasonably intelligent conversation on the whole bottled water thing, please give them my number or my twitter profile @neiltwaterguy and I’d be delighted to engage…

ps. we had our annual trading standards visit yesterday and it’s another clean bill of health – as if we’d expect anything less. We’ve also had approval from Aquapax water quality analysed in the Middle East as being ‘suitable for infants’ so it’s all go over there too.

Hang on in there – the revolution is flowing… 🙂

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Isn’t this appropriate for ‘the waterguy’ with a time management challenge when it comes to regular blog updates… but less of me and what’s with the blog action water thing?

 ‘Blog Action Day’ (capitals because it’s official) is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year’s topic is water…

Right now, almost a billion people on the planet don’t have access to clean, safe drinking water, which equates to one in eight of us. A lack of basic sanitation (water dependent) causes 80% of diseases and kills more people each year than war does. Children are especially vulnerable and as a parent of a child who’s survived dysentery, it’s a most frightening (water borne) illness which we were fortunate to have nursed our child through.

The UN predicts that one tenth of the global disease burden can be prevented simply by improving water supply and sanitation. So simple, yet so challenging, particularly where politics gets in the way to restrict those least able from helping themselves…

For my part, water is an environmental issue, a sustainability issue and an issue which deserves a global profile as bloggers of the world theoretically unite in one conversation…

I’m not really into research, but the US, Mexico and China apparently lead the world in bottled water consumption, with people in the US drinking an average of 200 bottles of water per person each year. That sounds high to me, but based on this figure, around 17 million barrels of oil are needed to manufacture those water bottles, while more than 80 percent will unlikely ever be recycled.

Which brings me back to where I started out several years ago looking for a better alternative when I realised people won’t stop drinking bottled water just because I think its ecological folly.

I’m pleased, on this particular Blog Action Day, to be able to report how Aquapax is still growing from strength to strength, with a retail listing approaching 500 stores across Europe and with exciting new distribution areas embracing the change we’ve introduced in their own countries.

While it’s frustrating how some UK retailers still won’t talk to us until we can prove with expensive research reports how their particular customers might actually appreciate a more ecologically sensible choice of packaged water, we continue to grow through customer choice exercised within Tesco, Waitrose and Monop (part of Monoprix Group) so this makes three of the largest and most respected retailers in the world.

I’ve updated the ‘where can I buy Aquapax’ listing below with the UK based stores we know about and ask you to please let us know if you’d like to add your local independent retail outlet to this list.

Warm wishes

N

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The media’s full of ‘LFW’ and quite right too – it’s something London’s managed to retain on the international kudos stakes and no matter how hard our bankers seemingly try to screw up the nation’s reputation, creativity continues to flourish!

We had a number of requests for sponsorship support this year which is encouraging in a way considering the folk who must have come to know us through our limited Estethica alliance over the past couple of years.

This year’s ‘beautiful people’ sipping our wonderful water were the guests at the Nolcha Fashion Lounge at the Trafalgar Hotel, held in association with Bel Esprit, Gina Conway AVEDA and AMAKA, all co-ordinated through my lovely friend Lucy at the independent and supreme quality label Tammam. This was one of two events with Gina Conway AVEDA – but the brand is a favourite of mine…

We also assisted the extremely well patronised Ecoluxe Show held at One Aldwych and opened by Nick Clegg’s wife Miriam Gonzalez Durantez along with an entourage of journalists… The Ecoluxe event showcased some of the worlds foremost and celebrated ethical designers, hence the celebrity vistors who tend to know their stuff… 

And at an altogether more sedate pace we’ve again worked with our good friends Sam and Valerio over at Gallery Fumi in Tabernacle Street and at their private space on Hoxton Square.

There were other visitors sampling Aquapax at some of the more discrete shows in town, but if I write about those, they’d lose some of their intimacy next year… 😉

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As our iconic blue cartons establish their presence ever wider, we’ve had quite a few e-mails here at head office asking which Tesco and Waitrose stores AQUAPAX are now available in here in the UK.

Independents typically don’t tell us when they stock a product, and depending on the professionalism of the wholesalers, they can frequently experience out of stock periods, so here’s the list of the multiple stores we know this far, listed alphabetically… NB. If the store isn’t specifically listed as any other, then it’s a Tesco store listing.  If there’s no store near you yet, please be patient…

In addition to countless independent stores near you which already stock AQUAPAX, it is a listed product in both Tesco and Waitrose warehouses; if your local store doesn’t stock them in their range, you can ask for them to be stocked for you. (say please 🙂 )

As of writing, there’s still no news on our listing within Ocado, but hang on in there – we are too… meanwhile, we’re in selected Tesco.com stores, wherever there’s a superstore in the ‘picking’ area…

1-23 CITY RD LONDON – Tesco Express

124 TOTTENHAM COURT RD., LONDON – Tesco Express

125 THE STRAND, LONDON – Tesco Express

248 FULHAM ROAD, LONDON – Tesco Express

279 KINGS ROAD, LONDON – Tesco Express

50 CURZON STREET, LONDON – Tesco Express

700 FULHAM ROAD, LONDON – Tesco Express

82 HOLLAND PARK ROAD, LONDON – Tesco Express

87 GLOUCESTER RD, LONDON – Tesco Express

ACTON, LONDON – Tesco Express

ALDERLEY EDGE – Tesco Express

ALDERSGATE – Tesco Express

ALRESFORD SOTON – Tesco Express

AMERSHAM HILL AVE – Tesco Express

AMERSHAM,LONDON ROAD WEST, AMERSHAM, BUCKS, HP7 0HA

ANERLEY RD CRYSTAL PALACE – Tesco Express

ASCOT HIGH ST – Tesco Express

AYLESBURY EXTRA,BROADFIELDS RETAIL PARK,AYLESBURY,BUCKS, HP19 8BU

BAKER STREET, LONDON – Tesco Express

BALHAM, LONDON – Tesco Express

BALHAM, LONDON – Waitrose

BAMFORD – Tesco Express

BARBICAN – Waitrose

BARKING,HIGHBRIDGE ROAD,BARKING,GREATER LONDON,IG11 7BS

BARNES – Tesco Express

BARNET GREEN BIRMINGHAM – Tesco Express

BASILDON MAYFLOWER RETAIL PARK, BASILDON, ESSEX, SS14 3HZ

BASILDON PITSEA EXTRA,OFF STATION LANE,BASILDON, ESSEX, SS13 3JU

BATHWICK HILL BATH – Tesco Express

BATTERSEA RISE, LONDON – Tesco Express

BAYSWATER – Tesco Express

BEDFORD RIVERFIELD ROAD,RIVERFIELD DRIVE,BEDFORD, MK41 0SE

BELSIZE PARK, LONDON – Tesco Express

BELSIZE ROAD, LONDON – Tesco Express

BISHOPSGATE METRO,158-164 BISHOPSGATE, LONDON, EC2M 4LN

BLUEWATER – John Lewis Food Hall

BOREHAMWOOD TESCO EXTRA, SHENLEY ROAD, BOREHAMWOOD, HERTS, WD6 1JG

BRAMHALL CHESHIRE – Tesco Express

BRENT CROSS HENDON WAY TESCO, TILLING ROAD, LONDON, NW2 1LZ

BRENTWOOD – Tesco Express

BRIGHTON QUEENS RD – Tesco Express

BROMLEY – Tesco Express

BROOKLANDS EXTRA, BARNES WALLACE DRIVE, WEYBRIDGE, SURREY, KT13 0XF

BURNHAM HIGH ST – Tesco Express

BUSHEY HEATH – Tesco Express

CAMDEN, LONDON – Tesco Express

CANARY WHARF – Waitrose

CAVERSHAM – Tesco Express

CHAFFORD HUNDRED – Tesco Express

CHALFONT – Tesco Express

CHELMSFORD PRINCES ROAD,PRINCES ROAD,CHELMSFORD,ESSEX,CM2 9XW

CHELSEA, LONDON – Tesco Express

CHESHUNT TESCO EXTRA,BROOKFIELD CENTRE,WALTHAM CROSS,HERTFORDSHIRE,EN8 0TA

CHISWICK HIGH RD, LONDON – Tesco Express

CLAPHAM HIGH ST, LONDON – Tesco Express

CLAPHAM JUNCTION – Waitrose

CLERKENWELL – Waitrose

CLIFTON, NR.BRISTOL – Waitrose

CLIFTON BRISTOL – Tesco Express

CLIFTON RD MAIDA VALE – Tesco Express

COLCHESTER TESCO EXTRA, HIGHWOODS SQUARE, COLCHESTER, ESSEX, CO4 9ED

COLNEY HATCH TESCO, COPPETTS CENTRE, NORTH CIRCULAR ROAD, N12 0SH

COVENT GARDEN TESCO METRO,22-25 BEDFORD STREET, LONDON, WC2E 9EQ

COVENTRY ARENA TESCO EXTRA, PHOENIX WAY, WEST MIDLANDS,CV6 6EN

CRADDOCKS ASHTEAD – Tesco Express

CROUCH END – Tesco Express

CROUCH-END – Waitrose

CROUCH ST COLCHESTER – Tesco Express

CROXTED RD DULWCH – Tesco Express

CUFFLEY – Tesco Express

DANBURY – Tesco Express

DATCHET – Tesco Express

DEAN ROW RD WILMS – Tesco Express

DEAN STREET METRO, DEAN STREET,LONDON, W1D 3RS

DERBY HILTON – Tesco Express

DIDSBURY – Tesco Express

DORRIDGE SOLIHULL – Tesco Express

DROVEWAY HOVE – Tesco Express

EALING TESCO METRO, UNIT 20 BROADWAY SHOPPING CENTRE, LONDON, W5 5JY

EALING WEST – Waitrose

EASTBOURNE MEADS – Tesco Express

EDGEWARE ROAD – Waitrose John Barnes EAST SHEEN – Tesco Express

EMMER GREEN – Tesco Express

EST RD SHOREDITCH, LONDON – Tesco Express

EUSTON ROAD, LONDON – Tesco Express

FARNHAM COMMON – Tesco Express

FINCHLEY,21-29 BALLARDS LANE,LONDON,GREATER LONDON,N3 1XP

FLEET – Tesco Express

FLEET STREET LONDON – Tesco Express

FOREST ROW – Tesco Express

FORTUNE GREEN RD – Tesco Express

FOUR MARKS ALTON – Tesco Express

FULHAM – Tesco Express

FULHAM PALACE RD – Tesco Express

GALLIONS REACH TESCO EXTRA, 1 ARMADA WAY,LONDON, E6 7FB

GEORGE ST LONDON – Tesco Express

GOODGE STREET METRO,10-16 GOODGE STREET,LONDON, W1T 2QB

GRAYSHOTT HASLEMERE – Tesco Express

GREENFORD HOOVER BUILDING,OLD HOOVER BUILDING,GREENFORD, UB6 8DW

GREENWOOD CROWTHORNE – Tesco Express

GUILDFORD BRIDGE – Tesco Express

GUILDFORD,ASHENDEN ROAD,GUILDFORD,SURREY,GU2 7UN

HALE – Tesco Express

HAMMERSMITH TESCO METRO,13-16 BROADWAY CENTRE,LONDON, W6 9YD

HAMMERSMITH,180 SHEPHERDS BUSH ROAD,LONDON, W6 7NL

HAMPTON HILL – Tesco Express

HARPENDEN – Tesco Express

HARROW STATION ROAD TESCO,STATION ROAD, HARROW, HA1 2TU

HATCH END – Tesco Express

Hatfield Extra, Great North Road, Hatfield, Hertfordshire AL9

HAVEN GRN EALING – Tesco Express

HAYES UXBRIDGE RD – Tesco Express

HAYES YEADING TESCO EXTRA, GLENCOE ROAD, HAYES, UB4 9SQ

HEATH ST HAMPSTED – Tesco Express

HEATON MOOR STOCKPORT – Tesco Express

HEMEL HEMPSTEAD TESCO, JARMAN WAY, HEMEL HEMPSTEAD, HERTS, HP2 4JS

HENLEAZE – Tesco Express

HIGH WYCOMBE LOUDWATER, LONDON ROAD, HIGH WYCOMBE, BUCKS, HP10 9RT

HIGHBURY TESCO METRO, 43 HOLLOWAY ROAD, LONDON, N7 8JP

HIGHGATE HIGH ST – Tesco Express

HISTON CAMBS – Tesco Express

HOLBORN VIADUCT – Tesco Express

HORNSEY HIGH ST – Tesco Express

HOVE – Tesco Express

HOVE DENMARK VLLS – Tesco Express

ICKENHAM HIGH RD – Tesco Express

ISLINGTON GREEN TESCO METRO, 25-29 ISLINGTON GREEN, LONDON, N1 8DU

JERSEY FARM ST ALBANS – Tesco Express

KENSINGTON METRO, 146-158 HIGH STREET, LONDON, W8 6SU

KENSINGTON TESCO, WEST CROMWELL ROAD,LONDON, W14 8PB

KENTISH TOWN – Tesco Express

KEW GARDEN – Tesco Express

KING ST HAMMRSMTH – Tesco Express

KINGSCROSS TESCO METRO, 21 CALEDONIAN ROAD, LONDON, N1 9DX

KINGS ROAD CHELSEA – Waitrose

LANGFORD BICESTER – Tesco Express

LEWISHAM TESCO, 209 LEWISHAM ROAD, LONDON, SE13 7PY

LEYES LANE KENILWORTH – Tesco Express

LILLIPUT POOLE – Tesco Express

LITTLE CHALFONT – Tesco Express

LOCKSHEATH SOUTHAMPTON – Tesco Express

LONDON BLACKFRIARS – Tesco Express

LYCHPIT BASINGSTOKE – Tesco Express

MAIDA VALE – Tesco Express

MAILBOX BIRMINGHAM – Tesco Express

MARKET WINCHESTER – Tesco Express

MARYLEBONE – Tesco Express

MELCOMBE ST LONDON – Tesco Express

MONCK ST VICTORIA – Tesco Express

NEW BARNET – Tesco Express

NEW MALDEN TESCO EXTRA,300 BEVERLEY WAY, NEW MALDEN, KT3 4PJ

NEWBURY TESCO EXTRA, PINCHINGTON LANE, NEWBURY, WEST BERKS, RG14 7HB

NEWTON MEARNS – Tesco Express

NORTH END RD WEST KENSINGTON – Tesco Express

NORTHAMPTON SOUTH TESCO EXTRA,CLANNELL ROAD, NORTHANTS, NN4 0JF

NOTTINGHAM TRINITY SQUARE – Waitrose

NORTHFIELDS EALING – Tesco Express

NORTHWICH REGENCY – Tesco Express

NOTTING HILL GATE TESCO METRO,114-120 NOTTING HILL GATE, LONDON, W11 3QE

NOTTINGHAM COMPTON – Tesco Express

OAKWOOD – Tesco Express

OLD BROAD ST – Tesco Express

OLD BROMPTON RD – Tesco Express

OLDSWINFORD – Tesco Express

OLNEY MARKET PLAC – Tesco Express

OLYMPIA HAMMERSMITH – Tesco Express

OSTERLEY TESCO EXTRA, OSTERLEY PARK, ISLEWORTH, GREATER LONDON, TW7 5NZ

OXFORD ST. ALDATES – Tesco Express

OXFORD STREET – John Lewis Food Hall

OXFORD TESCO,UNIT 7 OXFORD RETAIL PARK,OXFORD, OXFORDSHIRE, OX4 6XJ

OXLEY PARK MILTON KEYNES – Tesco Express

OXTED – Waitrose

PIMLICO – Tesco Express

PORTOBELLO ROAD TESCO METRO,224-226 PORTOBELLO ROAD, LONDON, W11 1LJ

PURLEY TESCO EXTRA, 8 PURLEY ROAD, PURLEY, GREATER LONDON, CR8 2HA

PUTNEY HIGH ST – Tesco Express

QUAYSIDE NEWCASTLE – Tesco Express

QUEENS RD WYBRDGE

QUEENSWAY TESCO METRO, 138/142 QUEENSWAY, LONDON, W2 6LS

READING TESCO EXTRA, NAPIER ROAD, READING, READING, RG1 8DF

REGENT ST CLIFTON – Tesco Express

REGENT STREET TESCO METRO,17-25 REGENT STREET, LONDON, SW1Y 4LR

RICHMOND TESCO METRO,29 GEORGE STREET,RICHMOND, TW9 1HY

RIDGEWAY RD FARNHAM – Tesco Express

ROMFORD TESCO EXTRA, 300 HORNCHURCH ROAD, HORNCHURCH, RM11 1PY

ROYAL HOSPITAL RD – Tesco Express

RUSSELL SQUARE – Tesco Express

SANDHURST TESCO EXTRA, THE MEADOWS, SANDHURST, BERKS, GU47 0FD

SHEFFIELD FULWOOD – Tesco Express

SHENFIELD BRENTWD – Tesco Express

SHENLEY – Tesco Express

SIDCUP TESCO,EDGINGTON WAY,SIDCUP, GREATER LONDON, DA14 5BN

SLOUGH WELLINGTON TESCO EXTRA,BRUNEL WAY,SLOUGH, SL1 1XW

SOUTH WHARF PADTN – Tesco Express

SOUTHAMPTON ROW – Tesco Express

SOUTHEND TESCO EXTRA,PRINCE AVENUE,WESTCLIFF-ON-SEA, SS0 0JP

ST ALBAN BEECH RD – Tesco Express

ST GEORGES WHARF – Tesco Express

ST JOHN CLERKNWLL – Tesco Express

ST JOHNS WOOD – Tesco Express

ST MARGARETS TWIKENHAM – Tesco Express

ST PAULS LONDON – Tesco Express

STORRINGTON – Tesco Express

STOTFOLD – Tesco Express

ST. KATHERINE’S DOCK – Waitrose

STRATFORD UPON AVON TESCO, BIRMINGHAM ROAD, STRATFORD-U-AVON, CV37 0UA

STRATFRD BANBURY RD- Tesco Express

STUKELEY MEADOWS – Tesco Express

SUNBURY-ON-THAMES TESCO EXTRA, STAINES ROAD WEST, TW16 7BB

SUTTON CHEAM TESCO EXTRA, OLDFIELDS ROAD, SUTTON, SM1 2NB

SWAINS LANE HIGHGATE – Tesco Express

TABARD SQUARE LONDON – Tesco Express

THEYDON BOIS – Tesco Express

THORPE BAY – Tesco Express

TORQUAY LYMINGTON – Tesco Express

TOTLEY SHEFFIELD – Tesco Express

TRAFALGAR SQUARE – Tesco Express

TWICKENHAM EXTRA, MOGDEN LANE,ISLEWORTH, GREATER LONDON, TW7 7JY

TWICKENHAM LONDON – Tesco Express

UNTHANK RD NORWCH – Tesco Express

VALLEY PARK SOUTHAMPTON – Tesco Express

WANSTEAD – Tesco Express

WATFORD EXTRA,239-241 LOWER HIGH STREET, WATFORD, HERTS, WD17 2BD

WATLING RADLET – Tesco Express

WEST BYFLEET – Tesco Express

WESTFIELD SHOPPING CENTRE – Waitrose

WEST HAMPSTEAD – Tesco Express

WEST ST ROTTINGDN – Tesco Express

WESTMINSTER BRDGE – Tesco Express

WESTERN RD BRIGHTON – Tesco Express

WHITE CITY – Tesco Express

WIMBLEDON – Tesco Express

WIMBLEDON HILL – Tesco Express

WIMBLEDON METRO,OLD TOWN HALL, THE BROADWAY, GREATER LONDON, SW19 8YA

WINCHMORE HILL – Tesco Express

WINDSOR – Waitrose

Please let us know if you have any difficulties finding AQUAPAX in any of the above stores. Sometimes we’re in the fridge and other times on the shelf – co-ordinating a retail listing isn’t as straightforward as you think… 😉

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Well it rhymes with trouble and strife, but no-one really wants to read of another’s woes, so I opted for the more palatable headline… We too have the day to day pressures of running a growing business, late paying customers and un-cooperative banks, but in the wider scheme of things, we’re winning down here at AQUAPAX head office, with both our customer base and distribution network moving in the right direction. More importantly, as an entrepreneur with a reasonably healthy ‘macro’ perspective, we remain healthy and happy as a family during those precious (few) hours we spend together.

Someone bought my attention to a hydration article recently which is worth sharing… Recent research has uncovered habitual dehydration among 96% of the UK’s office workers, which has prompted a campaign by one of the more worthy natural juice companies (Juice Doctor). It’s designed to educate the nation and encourage healthy hydration habits, urging people to check the colour of their urine as a matter of course and setting the nation a goal to ‘keep it light’.

Apparently two in every three Brits are dehydrated and while our bodies offer an accurate visual detector to understand our individual hydration level, there’s a distinct lack of understanding of what the campaign refers to as ‘simple biology’. Their findings show that 93 percent of office workers either don’t check and/or don’t know what the colour of their urine indicates. For those who didn’t study biology, the lighter your urine, the better you’re hydrated!

The ‘Keep It Light!’ survey polled over 1,000 UK office workers and apparently a shocking 75 percent of UK office workers cited their first response to a headache as taking headache pills rather than drinking more water. This coincides with my observations at the fabulous designer label Theatre de la Mode’s Olympian Exhibition in Brompton Rd last week; we allowed a significant quantity of water for consumption on a hot evening, only to find a majority seeking hydration in vodka punch. It was a nice punch, but moderation went out of the window! Still, the wise ones would have been grateful for their AQUAPAX experience next morning…

Back to the report, which claims the majority of folk surveyed, 60% believed they drank enough water, less than 4% were actually getting the recommended 7+ glasses of water per day. Shockingly (from my perspective) almost three-quarters of the respondents admitted to drinking either no water at all or only one to two glasses.  I find it’s a good discipline to keep my AQUAPAX on my desk at work. I can then re-fill it from the water dispenser (aka tap) and put the lid back on to keep my water cool inside the pack rather than sitting in an open glass warming while awaiting colleagues to cough in it… (bad image but that’s the reality!)

It’s proven that a mere 2% drop in hydration can lead to a massively disproportionate 20% drop in concentration. This leads to the ‘Keep It Light!’ campaign crux which warns a habitually dehydrated worker can be wasting up to one day per week in loss of concentration. Staggering statistics!

Enough of the public service broadcast for one blog, what’s happenening at AQUAPAX head office I hear you ask… Yes that was a typo if you looked closely, but if it’s good word for a 4 year old, it’s cool by me!

AQUAPAX has commenced the long awaited launch into the first 60 Tesco stores, primarily across the south east of England, but some as far afield as the midlands where we’re in Coventry and Stratford Upon Avon. It’s an ambient listing in the first instance, which means the AQUAPAX will probably be on the shelf rather than in the fridge, however, that’s the way it has to be before we can roll out to a more accessible store base within a more prominent front of store location.

We’re awaiting the wider scale roll out before making noise and generating attention to our presence, which we’re planning to coincide with our new website – running a little late but live before the Summer’s out.  On that note, it’s time to start the week – well it is almost 07:00 so the week has officially begun. Keep smilling 🙂

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Earth Day is celebrated across the world today (April 22nd) ever since the first ever designated Earth Week gathering which was organised by some particularly forward thinking student folk in Philadelphia back in 1970. Isn’t Wikipedia wonderful? 😉

That particular week started on April 16 and ended on what they called Earth Day, namely April 22. This day has been and continues to be observed with growing global support, up to the point where it’s now recognised in virtually every country on Earth.

As one who didn’t previously make any effort to understand the history of the occasion, it’s always been a day to make an extra effort to reduce my consumption. I cycle or walk to work if at all possible and in my own little way, I try to use whatever influence I have on those around me as an example of ‘living the other way – at least for a day’.

I had a day-dream today – or might it have been a premonition – that one day AQUAPAX will become the global sponsor for Earth Day. In the day-dream there was an inevitable incongruity for a premium eco-chic portable water brand to sponsor something that’s bigger than any brand (there’s a challenge for the guys at Coke) but that led me to ponder a solution…

Instead of going for the corporate style global sponsorship, I decided we can still achieve the token ideal by asking all our regular consumers to use their empty AQUAPAX containers for one more day during Earth Week (proving that by and large, we can almost always make do with what we typically choose to throw away) and then to cut the containers in half and plant a couple of tree seeds in the 2 half containers that leaves them. It’s a fitting way for a container mostly made of wood to end its life and it’s still recycling in a more direct action Earth Day kind of way… Mrs. Green will be proud of me…

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It’s that time of year again tomorrow where I take a day off to celebrate the anniversary of being born… I confess my birthday isn’t as big a deal as it used to be, but the day still merits a bit of chill out time.

This year it’s a picnic in a child friendly farm setting with some good friends and their 2 young lads. I’ll end up exhausted but happy and ready for the Brighton Business Show (complete with real life ‘dragons’ apparently) on Wednesday morning.

I’ve turned down the launch party for Recognise Magazine tomorrow evening – dropped off the AQUAPAX for them on Friday – and considering I’m already out on Thursday evening for the Jaffa Cakes TLV first group showing of contemporary Tel Aviv art here in the UK (with AQUAPAX in support of course) I think I deserve an evening off.

In case you’re thinking this is a little out of character, I confess to having a phone call scheduled with a major retail buyer just before lunch tomorrow, but that’s still a significant proportion of me time for one whole day! 😉

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