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Posts Tagged ‘global packaging awards’

We had a great news e-mail recently from Andrew Kaplan, the editor of Beverage World– a genuine authority on anything one can drink – the clue is in their title.

He advised Aquapax has won a Special Jury Award as a ‘green package’ in their 2008 Global Packaging Awards and he was asking for a few words to ensure their write-up was accurate. Here’s a link to the electronic version of their fine magazine(trees are way too important to use them for magazines) and you can find references to us on pages 40 & 82. or simply search ‘Aquapax’.

Winning awards is one thing, but securing distribution is another and the media hype around the global recession is enough to drive anyone into depression. It’s certainly enough to give traditional supermarket buyers an excuse not to do anything, at a time when their Boards are banging their proverbial tables, demanding innovation.

It’s one of life’s ironies that it’s always someone else having trouble, that stimulates someone else into writing / publicising it, that in turn creates the feeding frenzy currently going on out there in media world that affects everyone. I’ve even read something today about the ‘fate’ of the Pound, now that it’s reached a new low against the Euro. For goodness sake, since the early 1970s, (on a synthetic basis) GBP/EUR has posted an average daily value of EUR1.70. Sure it’s low today at EUR1.16 but it’ll be back.

To quote Michael Winner in the e-Sure advertisements, my advice is “calm down dear” – there are enough people employed who still need to eat, brush their teeth, wash their hair, travel to work etc. to constitute an economy.

We all know things are slowing down – it’s inevitable after the greed induced chaos the markets have recently uncovered. That doesn’t mean it’s game over and it certainly doesn’t mean you should believe the hype that tries to convince you how much worse things are going to get; becoming a self fulfilling prophesy in the process. You may lose a little cash, but what’s a little cash in the bigger picture?

“Don’t worry, be happy” is another great mantra at a time like this. You don’t need as much cash as you think to be happy and Aquapax still only cost 79p in Waitrose at Canary Wharf. ps. Happy engagement Mr Winner – I hope you and Geraldine are very happy together, with or without a credit squeeze… 🙂

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