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Posts Tagged ‘great mineral water’

Isn’t this appropriate for ‘the waterguy’ with a time management challenge when it comes to regular blog updates… but less of me and what’s with the blog action water thing?

 ‘Blog Action Day’ (capitals because it’s official) is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year’s topic is water…

Right now, almost a billion people on the planet don’t have access to clean, safe drinking water, which equates to one in eight of us. A lack of basic sanitation (water dependent) causes 80% of diseases and kills more people each year than war does. Children are especially vulnerable and as a parent of a child who’s survived dysentery, it’s a most frightening (water borne) illness which we were fortunate to have nursed our child through.

The UN predicts that one tenth of the global disease burden can be prevented simply by improving water supply and sanitation. So simple, yet so challenging, particularly where politics gets in the way to restrict those least able from helping themselves…

For my part, water is an environmental issue, a sustainability issue and an issue which deserves a global profile as bloggers of the world theoretically unite in one conversation…

I’m not really into research, but the US, Mexico and China apparently lead the world in bottled water consumption, with people in the US drinking an average of 200 bottles of water per person each year. That sounds high to me, but based on this figure, around 17 million barrels of oil are needed to manufacture those water bottles, while more than 80 percent will unlikely ever be recycled.

Which brings me back to where I started out several years ago looking for a better alternative when I realised people won’t stop drinking bottled water just because I think its ecological folly.

I’m pleased, on this particular Blog Action Day, to be able to report how Aquapax is still growing from strength to strength, with a retail listing approaching 500 stores across Europe and with exciting new distribution areas embracing the change we’ve introduced in their own countries.

While it’s frustrating how some UK retailers still won’t talk to us until we can prove with expensive research reports how their particular customers might actually appreciate a more ecologically sensible choice of packaged water, we continue to grow through customer choice exercised within Tesco, Waitrose and Monop (part of Monoprix Group) so this makes three of the largest and most respected retailers in the world.

I’ve updated the ‘where can I buy Aquapax’ listing below with the UK based stores we know about and ask you to please let us know if you’d like to add your local independent retail outlet to this list.

Warm wishes

N

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Earth Day is celebrated across the world today (April 22nd) ever since the first ever designated Earth Week gathering which was organised by some particularly forward thinking student folk in Philadelphia back in 1970. Isn’t Wikipedia wonderful? 😉

That particular week started on April 16 and ended on what they called Earth Day, namely April 22. This day has been and continues to be observed with growing global support, up to the point where it’s now recognised in virtually every country on Earth.

As one who didn’t previously make any effort to understand the history of the occasion, it’s always been a day to make an extra effort to reduce my consumption. I cycle or walk to work if at all possible and in my own little way, I try to use whatever influence I have on those around me as an example of ‘living the other way – at least for a day’.

I had a day-dream today – or might it have been a premonition – that one day AQUAPAX will become the global sponsor for Earth Day. In the day-dream there was an inevitable incongruity for a premium eco-chic portable water brand to sponsor something that’s bigger than any brand (there’s a challenge for the guys at Coke) but that led me to ponder a solution…

Instead of going for the corporate style global sponsorship, I decided we can still achieve the token ideal by asking all our regular consumers to use their empty AQUAPAX containers for one more day during Earth Week (proving that by and large, we can almost always make do with what we typically choose to throw away) and then to cut the containers in half and plant a couple of tree seeds in the 2 half containers that leaves them. It’s a fitting way for a container mostly made of wood to end its life and it’s still recycling in a more direct action Earth Day kind of way… Mrs. Green will be proud of me…

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It’s that time of year again tomorrow where I take a day off to celebrate the anniversary of being born… I confess my birthday isn’t as big a deal as it used to be, but the day still merits a bit of chill out time.

This year it’s a picnic in a child friendly farm setting with some good friends and their 2 young lads. I’ll end up exhausted but happy and ready for the Brighton Business Show (complete with real life ‘dragons’ apparently) on Wednesday morning.

I’ve turned down the launch party for Recognise Magazine tomorrow evening – dropped off the AQUAPAX for them on Friday – and considering I’m already out on Thursday evening for the Jaffa Cakes TLV first group showing of contemporary Tel Aviv art here in the UK (with AQUAPAX in support of course) I think I deserve an evening off.

In case you’re thinking this is a little out of character, I confess to having a phone call scheduled with a major retail buyer just before lunch tomorrow, but that’s still a significant proportion of me time for one whole day! 😉

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Earlier this week, I had the privilege of a behind the scenes pre-opening tour of Brighton’s fabulous new venue for anyone wanting to really get their lives back in shape via their bodies…

The title should have given the venue away, as it’s the new Bikram Yoga studio, also known as Hot Yoga Brighton or Bikram in the Lanes. Not to be confused with naked yoga, Bikram yoga classes are carried out in a heated studio, so you wear as little as you’re comfortable with. Bikram has been around since the 70’s and the classes are popular all over world among those who’ve tried it and realised it works. That’s clearly how the format is spreading and we’re delighted that the latest Brighton Bikram practitioners have good taste in their choice of mineral water.

As a lay person (currently non yogi) the benefits of deep stretching in a really warm environment is essentially that our bodies are more comfortable and our muscles more flexible when we’re warm. According to the founder of the discipline, it’s about expanding your lungs from the typical 50% capacity we apparently work at.

The Brighton studio is the dream of Chicago belle Bridgett Ann (BA to her friends) and native Brightonian Simon Goddard and their wonderful positive energy is physically flowing out of them in this the final week before launch. It’s completely infectious and has made me absolutely determined to try one of their beginner courses (somehow) despite my crazy diary commitments.

They have taken a building more used to office workspace and without any hint of compromise, have transformed the open space into a fabulous studio. The investment they’ve clearly made is admirable to any entrepreneur as we all know how to take short cuts, but they’re equally easy to spot when companies do. Bikram in the Lanes hasn’t taken short cuts and the quality feel of their studio, shower areas, heater installation and consummately professional programme will clearly drive their assured success in Brighton.

In case you’re wondering, you should arrive for a Bikram Yoga class fully hydrated, but they don’t encourage guzzling water from an oversized bottle during the class. That’s the time for gentle working and sipping discretely the wonderfully pure AQUAPAX water they have available for you at the studios. Paris, Amsterdam and now Brighton – it’s amazing how true quality award winning products are in harmony together.

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It’s less common than you think – I was reading this piece put out by ACE UK on sustainable material awareness and it highlights to me the non-contiguous government policy and plainly evident absence of common sense regarding making any impact on climate change. Should we be surprised from a bunch of bureaucrats who needed the independent media to point out how to fill in an expenses claim form?

From my own efforts I know central government will not engage with us on their blanket VAT rates for retail products. These don’t discriminate between the carbon sensitive and carbon intensive (aka AQUAPAX carton vs any other bottled water). They are really good at passing enquiries between various departments and the reason there can’t be any change is always “something beyond control”.  Their whole thinking process appears to be driven by what a particular rule says, irrespective of whether it makes any sense or not, nor its intended application. – I wasn’t going to use the expenses scandal as an example again, but now you mention it… 😉

I’ve written to my MP’s (the one representing the community I live in and the one in the community I work in) and finally got an off-piste response from one (ignored by the other) clarifying how important the issue is and effectively underlining how they champion recycling initiatives which focus on recycling carbon intensive products / technologies; quietly ignoring more sustainable materials which I’d asked about. There was also a hair brained paragraph about potentially rewarding recycling with M&S vouchers!

I’ve previously blogged on the politics of recycling and said it all before – whichever way you look at it the government’s recycling policies don’t make a great deal of sense…

Does make me wonder why we tolerate incompetence in government and why someone hasn’t come up with a better way of staying in touch with the zeitgeist. Message to DC – call me if you’d like some truly innovative thinking when you and your buddies start looking at this mess and wondering how to clean it up.

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I spoke with my good friend Robert yesterday evening – you know when you meet someone who you just click with – that’s him! We met in Dubai last year for the Arab Beverage Industry Seminar, where AQUAPAX won the ‘Best Bottled Water of the Year’. He and I celebrated appropriately as old friends might, despite having only known one another a few days – we’ve kept in touch ever since; as friends do!

Robert was telling me how Mr. Obama’s ‘change and hope’ campaign message has translated in his home state of Michigan to the fact that ‘change’ has now come and people ‘hope’ they can keep hold of their homes… It seems the unemployment in his home state is pretty severe and I really feel for him and his young family.

That got me thinking – as this time of year often does, on some of the wisdom gained during the past 12 months. It’s good to reflect and hopefully not make so many mistakes next year…

  • My conscience doesn’t abide by ‘majority rule’.
  • A wise man holds his tongue when he’s right because even fools are right sometimes.
  • No act of kindness, no matter how small, is ever wasted and no man is as poor as a man unable to give anything.
  • Take time to think – my mind grows rich from what it receives, but my heart from what it gives.
  • Finish every day and be done with it – being happy at home is my ultimate goal. Worry won’t rob tomorrow’s sorrow but it will sap today’s joy.
  • Perseverance is not a long race; it’s a series of short races in succession.
  • I can’t win if I don’t begin – failure is often the line of least persistence.
  • I will not dwell on where I fell but will identify where I slipped.
  • I will do more of the things I think I can’t do; doing the impossible is fun – especially when you watch other’s reactions!
  • Money does not really change people – it merely unmasks them.
  • Words are like stones and can’t be recalled – unlike stones they often have little substance…

Finally, a quote from Ralph Waldo Emerson that I hold dear: – “Common sense is genius dressed in its working clothes” 

Happy New Year to you dear reader, remember, AQUAPAX are the future… 🙂

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It can attract undesirable reaction to align oneself too closely to any particular cause, but the Copenhagen summit underway at the moment is one I do feel quite strongly about.

I don’t advocate marching on parliament (it only serves to alienate less exuberant members of society) but I do implore common sense thought and consensus wherever possible on the subject. Copenhagen gives politicians, business folk and consumers alike an excuse to bring the subject onto a wider agenda, and for my part, it’s time to get off the fence…

Saving energy also saves money, which is a win win scenario for all irrespective of your personal thoughts on CO2 emissions. If you consider the energy a data centre uses to keep computers cool, there’s a huge potential savings to be just by doing things properly! You don’t have to boycott the internet in protest…

Another area we may agree on is that (as far as I’m aware) we only have the one planet, so advocating industrial growth without consideration of consequence seems rather naïve. Consumption is great, both for those doing the consuming and for those profiting from the supply chain that facilitates the things we consume, yet there comes a point where the wider ‘value’ discussion has to be taken into account among the cost of goods.

Transporting cheap products without any distinguishing characteristics over considerable distances – simply because it can be executed cheaper than producing or procuring a comparable product nearer the point of use is not sensible.

It can often make a little more margin for the organisation involved in the transaction, but takes little or no account of the wider environmental impact. Forget CO2 for a moment and consider the deteriorating state of our road system; under constant abuse from wagons delivering cheap produce and costing the wider communities considerably more to repair the damaged road infrastructure than the pennies saved from buying the lowest cost ‘transported goods’.

Using local labour and local resources to satisfy local demand is the essence of the transition town movement which I’m involved with. Some find it hypocritical that I support local growing and consumption, while importing a premium mineral water at the same time, but try thinking inside the box (or just thinking) before casting stones. Look at the traditional retail shelves stacked full of unsustainably cheap and extraordinarily heavy beverage products and you may get where I’m coming from…

AQUAPAX is unashamedly a pure, premium and portable mineral water product in a more ecologically sensible, re-usable and recyclable carton package. It not only has a lower carbon footprint that the cheaper alternatives, it is fundamentally superior quality (microbiologically and chemically) to practically every comparable product on the market, including the significantly more premium ones. Suitable for babies without the need for any pretentious package – it’s as sustainable as a pure product designed for portable consumption can be.

AQUAPAX is a near perfect 7.1pH

For all that, you’ll still find me advocating tap water if you’re near a tap and thirsty… you must honestly know there’s nothing wrong with it and it has the lowest carbon footprint bar none, but AQUAPAX does give you a near perfect, pure and nitrate free alternative if you really are concerned with the vastly over hyped potential contaminants lurking within your tap…

Consideration of the wider environment, while respecting the right to consume has to come onto the public agenda somewhere along the line – I wonder if Copenhagen will bring us closer to that line? 🙂

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