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Posts Tagged ‘water in cartons’

or dreadful delays would be another title which is not quite as disparaging of our current website. There’s little wrong with a static website – particularly if people manage to find the reasonably prominent ‘visit our founder’s blog’ link where they can then access this particular oracle. Equally, there’s a lot more it could do if we integrated this blog and other online content within the site, all accessed from a central url.

We chose wordpress as the site platform some time ago and I then worked on quite a tight brief with an exceptionally talented young student from Sussex Down’s College who I met during last year’s Aquapax viral media programme. NB. You can google search this year’s submissions on you tube – type ‘within the last month’ to see this year’s clips – they’re typically fun and one in particular has already attracted as many views as last year’s winner took a whole year to achieve!

In any event, my chosen (he volunteered actually) student’s competence to deliver the site was never in doubt, but I guess with hindsight, he always had too much on his plate, where the fact our website was to be a reference site for him (rather than a commercial project) meant we were obliged to wait…

Here we are 12 months down the road (sounds ludicrous now I see it in type) and he’s politely baled out, leaving us with an unforeseen (and unbudgeted for) dilemma…  So I’ve dusted off the original brief (which pretty much stands) and sent it off to a seemingly talented freelance wordpress developer in Brighton.

Now we wait again to see if she can fit us in, when she might fit us in and what she might charge for completing the task.  Teaching myself CSS might be another way forward, but there are too many other draws on my time right now, so that’s an unlikely solution! 

awarded to Just Drinking Water for AQUAPAX

Did I mention our A5 postcard (available in the ‘downloads’ section above) we send out to communicate what Aquapax is and why it’s a good idea has been shortlisted for ‘the green awards’ in the best direct response category? Sadly I can’t make the award dinner in town, but I’ve written to ask if we can sponsor the water to showcase Aquapax to those who haven’t yet seen it.

That’s my outlook calendar calling me in the background to get back to work… I’ll up-date when we have a solution 🙂

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Well it rhymes with trouble and strife, but no-one really wants to read of another’s woes, so I opted for the more palatable headline… We too have the day to day pressures of running a growing business, late paying customers and un-cooperative banks, but in the wider scheme of things, we’re winning down here at AQUAPAX head office, with both our customer base and distribution network moving in the right direction. More importantly, as an entrepreneur with a reasonably healthy ‘macro’ perspective, we remain healthy and happy as a family during those precious (few) hours we spend together.

Someone bought my attention to a hydration article recently which is worth sharing… Recent research has uncovered habitual dehydration among 96% of the UK’s office workers, which has prompted a campaign by one of the more worthy natural juice companies (Juice Doctor). It’s designed to educate the nation and encourage healthy hydration habits, urging people to check the colour of their urine as a matter of course and setting the nation a goal to ‘keep it light’.

Apparently two in every three Brits are dehydrated and while our bodies offer an accurate visual detector to understand our individual hydration level, there’s a distinct lack of understanding of what the campaign refers to as ‘simple biology’. Their findings show that 93 percent of office workers either don’t check and/or don’t know what the colour of their urine indicates. For those who didn’t study biology, the lighter your urine, the better you’re hydrated!

The ‘Keep It Light!’ survey polled over 1,000 UK office workers and apparently a shocking 75 percent of UK office workers cited their first response to a headache as taking headache pills rather than drinking more water. This coincides with my observations at the fabulous designer label Theatre de la Mode’s Olympian Exhibition in Brompton Rd last week; we allowed a significant quantity of water for consumption on a hot evening, only to find a majority seeking hydration in vodka punch. It was a nice punch, but moderation went out of the window! Still, the wise ones would have been grateful for their AQUAPAX experience next morning…

Back to the report, which claims the majority of folk surveyed, 60% believed they drank enough water, less than 4% were actually getting the recommended 7+ glasses of water per day. Shockingly (from my perspective) almost three-quarters of the respondents admitted to drinking either no water at all or only one to two glasses.  I find it’s a good discipline to keep my AQUAPAX on my desk at work. I can then re-fill it from the water dispenser (aka tap) and put the lid back on to keep my water cool inside the pack rather than sitting in an open glass warming while awaiting colleagues to cough in it… (bad image but that’s the reality!)

It’s proven that a mere 2% drop in hydration can lead to a massively disproportionate 20% drop in concentration. This leads to the ‘Keep It Light!’ campaign crux which warns a habitually dehydrated worker can be wasting up to one day per week in loss of concentration. Staggering statistics!

Enough of the public service broadcast for one blog, what’s happenening at AQUAPAX head office I hear you ask… Yes that was a typo if you looked closely, but if it’s good word for a 4 year old, it’s cool by me!

AQUAPAX has commenced the long awaited launch into the first 60 Tesco stores, primarily across the south east of England, but some as far afield as the midlands where we’re in Coventry and Stratford Upon Avon. It’s an ambient listing in the first instance, which means the AQUAPAX will probably be on the shelf rather than in the fridge, however, that’s the way it has to be before we can roll out to a more accessible store base within a more prominent front of store location.

We’re awaiting the wider scale roll out before making noise and generating attention to our presence, which we’re planning to coincide with our new website – running a little late but live before the Summer’s out.  On that note, it’s time to start the week – well it is almost 07:00 so the week has officially begun. Keep smilling 🙂

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It’s a challenge to read my optimistic embrace of 22nd April (below) and reconcile it with how the news of the gulf oil slick – which unfolded later that same day – made and continues to make me feel. The wonderful ecological initiatives being undertaken by so many good people are dwarfed by the continuing devastation in the gulf. 

All the recycling in the world is undone by whatever went wrong deep under the sea. We watch as it spews its foul smelling hydrocarbons wreaking havoc on the ecology of the southern United States. I’ve twittered about this and other aspects of life, but resurrecting a full blown blog seemed unattractive to me up to now.

I spoke at the Brighton & Hove Chamber breakfast last Friday and a friend of mine, Gordon Borer, quoted Simon Sinek to me and reinforced something deep within; Gordon stressed to keep telling ‘my why’. To communicate my vision of how AQUAPAX will bring the wider culture change in our consumer society which I so earnestly desire… So as it’s world environment day on Saturday (June 5th) here goes with another creative release… (http://www.youtube.com/brightonchamber ; http://uk.linkedin.com/in/gordonborer ; http://startwithwhy.com/)

My why is driven by the deep feelings I had while watching the tsunami footage back on December 26th 2004 and how helpless I subsequently felt when my plans to ‘lend a hand’ were vetoed within the structure of the corporation that was my then employer.

This led me to work on a disposable portable water container suitable for long term storage, with comprehensive integrity in terms of its function and carbon footprint. This near obsession and my ultimate mission of launching a premium consumer brand called AQUAPAX, evolved into my strategy to swim up-stream when the ‘institutions’ of the world wouldn’t work with our ‘new business’…

I’ve always loved trees and dropping geography for woodwork was one of the first independent decisions I made, which impacted my education in ways I was then too young to grasp. Working with sustainable forest sources as a renewable material was the only true way I could think of to ensure the future of the worlds great forests. Look closely at the front of an AQUAPAX – you will see this clearly.

I deliberately chose to carbon balance our business energy emmissions because I knew the well meaning green brigade would otherwise leap upon AQUAPAX source being a few hundred kilometres further away than was optimal. Choosing the particular source we did – one of the purest natural mineral waters on the planet – is because I know too much about inferior quality water and was not prepared to develop a product without integrity. (a pure thirst for the environment ®)

We’ve continued to thrive through a deep recession we didn’t budget for because people are getting our message and I feel so grateful that our growing distribution now embraces a tribe of human connections in 4 countries with some major well respected retail alliances already on board our revolution…

Since my last blog on earth day: –

  • We sponsored the Estethica Press Day – held at Clarence House.
  • We sponsored the first ever exhibition of Palestinian Art – held at Kenny Shatners Rove Gallery in Hoxton Square. (We embrace art & not politics!)
  • We sponsored the regeneration project at the Rag Factory off Brick Lane, masterminded by a brilliant young photography student Charlotte Streeter.
  • We’ve agreed an exciting sponsorship with Creative Director Chris Kelly and his iconic fashion label ‘Theatre De La Mode’ for their upcoming film premier fashion show in Knightsbridge.
  • We sponsored the (non-alcoholic) refreshment in the VIP arena at the Antibes Boat Show.
  • We’ve also agreed an ongoing high profile sponsorship with the world famous FIAC in Paris through to 2012.

‘There’s revolution in the air’ – as Bob Dylan sang all those years ago… watch this space as AQUAPAX (the eco-chic conscience of the bottled water industry) gathers increasing pace over this summer and the seasons which follow, or ping me directly with your postcode if you’d like to know where your nearest current stockist is…
I’ll write again soon – I promise.  😉

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Earth Day is celebrated across the world today (April 22nd) ever since the first ever designated Earth Week gathering which was organised by some particularly forward thinking student folk in Philadelphia back in 1970. Isn’t Wikipedia wonderful? 😉

That particular week started on April 16 and ended on what they called Earth Day, namely April 22. This day has been and continues to be observed with growing global support, up to the point where it’s now recognised in virtually every country on Earth.

As one who didn’t previously make any effort to understand the history of the occasion, it’s always been a day to make an extra effort to reduce my consumption. I cycle or walk to work if at all possible and in my own little way, I try to use whatever influence I have on those around me as an example of ‘living the other way – at least for a day’.

I had a day-dream today – or might it have been a premonition – that one day AQUAPAX will become the global sponsor for Earth Day. In the day-dream there was an inevitable incongruity for a premium eco-chic portable water brand to sponsor something that’s bigger than any brand (there’s a challenge for the guys at Coke) but that led me to ponder a solution…

Instead of going for the corporate style global sponsorship, I decided we can still achieve the token ideal by asking all our regular consumers to use their empty AQUAPAX containers for one more day during Earth Week (proving that by and large, we can almost always make do with what we typically choose to throw away) and then to cut the containers in half and plant a couple of tree seeds in the 2 half containers that leaves them. It’s a fitting way for a container mostly made of wood to end its life and it’s still recycling in a more direct action Earth Day kind of way… Mrs. Green will be proud of me…

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It’s that time of year again tomorrow where I take a day off to celebrate the anniversary of being born… I confess my birthday isn’t as big a deal as it used to be, but the day still merits a bit of chill out time.

This year it’s a picnic in a child friendly farm setting with some good friends and their 2 young lads. I’ll end up exhausted but happy and ready for the Brighton Business Show (complete with real life ‘dragons’ apparently) on Wednesday morning.

I’ve turned down the launch party for Recognise Magazine tomorrow evening – dropped off the AQUAPAX for them on Friday – and considering I’m already out on Thursday evening for the Jaffa Cakes TLV first group showing of contemporary Tel Aviv art here in the UK (with AQUAPAX in support of course) I think I deserve an evening off.

In case you’re thinking this is a little out of character, I confess to having a phone call scheduled with a major retail buyer just before lunch tomorrow, but that’s still a significant proportion of me time for one whole day! 😉

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I spoke with my good friend Robert yesterday evening – you know when you meet someone who you just click with – that’s him! We met in Dubai last year for the Arab Beverage Industry Seminar, where AQUAPAX won the ‘Best Bottled Water of the Year’. He and I celebrated appropriately as old friends might, despite having only known one another a few days – we’ve kept in touch ever since; as friends do!

Robert was telling me how Mr. Obama’s ‘change and hope’ campaign message has translated in his home state of Michigan to the fact that ‘change’ has now come and people ‘hope’ they can keep hold of their homes… It seems the unemployment in his home state is pretty severe and I really feel for him and his young family.

That got me thinking – as this time of year often does, on some of the wisdom gained during the past 12 months. It’s good to reflect and hopefully not make so many mistakes next year…

  • My conscience doesn’t abide by ‘majority rule’.
  • A wise man holds his tongue when he’s right because even fools are right sometimes.
  • No act of kindness, no matter how small, is ever wasted and no man is as poor as a man unable to give anything.
  • Take time to think – my mind grows rich from what it receives, but my heart from what it gives.
  • Finish every day and be done with it – being happy at home is my ultimate goal. Worry won’t rob tomorrow’s sorrow but it will sap today’s joy.
  • Perseverance is not a long race; it’s a series of short races in succession.
  • I can’t win if I don’t begin – failure is often the line of least persistence.
  • I will not dwell on where I fell but will identify where I slipped.
  • I will do more of the things I think I can’t do; doing the impossible is fun – especially when you watch other’s reactions!
  • Money does not really change people – it merely unmasks them.
  • Words are like stones and can’t be recalled – unlike stones they often have little substance…

Finally, a quote from Ralph Waldo Emerson that I hold dear: – “Common sense is genius dressed in its working clothes” 

Happy New Year to you dear reader, remember, AQUAPAX are the future… 🙂

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Between 22 and 25 October the art world turned out in force to celebrate the 36th FIAC in Paris. 210 galleries exhibited the work of 4,200 artists, with works prominently housed at the magnificent space within the ‘Grand Palais’ and at the ‘Cour Carrée du Louvre’ – the world famous museum known by all and visited by many.

I can assure you that seeing a series of paintings by Pablo Picasso, Andy Warhol and Francis Bacon in real life is pretty impressive, especially considering the way our AQUAPAX cartons seemed to blend so perfectly into their incredible surroundings, but my personal favourite was a piece of art created by Kader Attia. I saw this on my walk between the Grand Palais and the Louvre, where the outdoor projects in the Tuileries gardens were some of the most creative and large scale pieces on show.

Cymbales, tiges de bambous

The artist in question had created a work consisting of cymbals, installed slightly above water level in a large octagonal basin. The cymbals were all displayed in different angles, so each produced its own resonance, when affected by rain, wind, or indeed the sound of coins being thrown by enthusiastic visitors. The weather in Paris was spectacular for my visit, so I didn’t get to see how the rain impacted the piece, but I certainly ‘got it’ and to directly quote the artist ”Nature always transcends culture” – at least for me it does! leaf me alone i'm reflecting

The core sponsors for the FIAC event (for the past 4 years) have been the Galeries Lafayette, which has a common ambition as the FIAC, to promote creative energy and to see the whole city come to life for art. AQUAPAX at Galeries Lafayette1
AQUAPAX has recently partnered with Galeries Lafayette, which is why AQUAPAX was the water sponsor for all of the exhibitors during this magnificent art festival. Roll on 2010, especially if the weather is as wonderful as 2009. AQUAPAX at Galeries Lafayette2

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