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Archive for September, 2009

It’s the final week of Organic Fortnight and we’ve had a great response to our customer promotions. I’ve been doing a series of customer tastings to introduce new customers and say hi to some of our long standing friends, and the atmosphere has been really positive.

Whole Foods Market in particular have got their stores behind the integrity of Aquapax in putting together a great customer offer for the whole month of September. There’s never been a better time to buy Aquapax in town, while out of town, anyone who’s been to Brighton recently without visiting VBbites Café at Hove lagoon, needs to make another trip – yes their vegan food is worth it and of course they serve wonderfully chilled Aquapax.

Next week, is another major milestone in our brief history, as we celebrate The Westminster Collection’s networking event, ‘A Night To Remember With TWC‘, at the Royal Courts of Justice on Tuesday 22nd. The exquisitely positioned networking evening has been a complete sell-out, with over 850 pre-registrations. Aquapax is the mineral water sponsor for this prestigious evening, so it will be especially rewarding to see our iconic blue cartons wandering off down the Strand after the show.

At the same time as the TWC evening, Aquapax are also the prime sponsors at the oh so chic and totally inspirational Gallery FUMI launch party in Tabernacle St. and also at the more intimate Gallery FUMI and Studio Toogood Corn Craft dinner at their Hoxton Square venue. Both of these events kick-off their celebrations for the 2009 London Design Festival and we’re thrilled to be a part of the festivities.

The Aquapax ‘water wall’ (pictures to follow) is being designed by the immensely talented Pierric Verger who’s put a lot of himself into getting the wall right. The intention is to communicate the flowing energy of Aquapax to everyone visiting the gallery, as well as to keep the water chilled for those partaking of non-alcoholic refreshment.

Enquiries so far this week include Denmark and Puerto Rico, but then it is only Monday. Who ever said dreams don’t come true just didn’t work hard enough…

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yours truly with the maestro Paul Rankin & his Aquapax

yours truly with the maestro Paul Rankin & his Aquapax

As always, there’s been a lot going on in Aquapax world over the past few weeks. It’s the silly season of shows at weekends and store samplings mid week, so taking a holiday has been the furthest thing from my mind, despite jovial e-mails from folk who read my blog wondering when I’m back.

We had a really successful 3 day Hatfield House Country Show this year, where the good fortune of being positioned next to Miles (the curry sauce man) certainly raised our sampling customer numbers. There was a special atmosphere in the Food Hall, as a few of us took turns at broadcasting the Ashes criscket score to visitors (and one another), causing spontaneous nervous laughter and the occassional ripple of applause. A particularly uplifting moment of the show was when an off duty representative of a well known supermarket engaged with me on why I created Aquapax, leading to an exchange of cards towards the end of the conversation… (watch this space)

The bank holiday weekend just gone was less illustrious, as we took a last minute stand in the Food Hall at the Stoneleigh Park Festival. The event has so much potential, but alas the Food Hall wasn’t laid out terribly well… Life is what we make of it, and in this instance, the time we had as ‘traders’ allowed us to get to know one another socially. The ‘Dunkirk spirit’ kicked in and the ‘celebrity chefs’ coordinated by the professionals at ‘chefs on stage’  were generous in their support of all the trade at the show, encouraging the public to engage and sample our wares. There are a lot worse ways to spend a bank holiday weekend and I’m grateful for the spontaneous social time ‘Neil waterguy’ spent with ‘Curry Sauce John’ & ‘Chocolate Heaven Lucy’.

Speaking of chefs, I met a wonderful Chef called Claire Harbron and get on with her like a lost friend. We’ve got a great alliance going with her and her fellow professionals at the dalston kitchen. They create the iconic ‘dk’ lunch boxes seen at the best photo shoots and outdoor events across town, where it’s a fantastic accolade they’ve chosen Aquapax as their water in the box! Kind of sums up their quality proposition really, which shouldn’t be any surprises for anyone who’s tried Aquapax.

Got a lot more web work to do in the coming weeks with my webtech friend Ian. We’ve discovered a typo on our French site (read carefully) and we also need to create a page for our new Dutch distribution alliance. Also want to plan the site development as the revolution is growing now and I really want to communicate that growth to keep our new recruits smilling. In the meanwhile, here’s something else to keep you smiling – our latest internet advertisement ‘the guillotine’ It’s all go in water world… 🙂

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