Posted in BBC, bon marche, bottled water, breastfeeding, carbon balance, carbon neutral, carbon offset, cartons, clevel, colette, councils, customer service, distribution, drinkyz, earth pilgrim, eco, environment, ethical junction, ethics, fresh and wild, green, independent retailers, infants, infinity foods, jlp food hall, LCA, life cycle analysis, marigold health foods, mineral water, moderation, natural life, nitrates, organic grocer, Panorama, parents, planet organic, plastic bottles, publicity, queenswood natural foods, recycle, recycling, sunhouse, tap water, tetra pak, Uncategorized, viral video, waitrose, water quality, whole foods market, tagged condron, just drinking water, sweat shops on April 21, 2009|
Leave a Comment »
Not quite sure what’s going on when a relatively small business like ours attracts a call from a VAT inspector but that’s exactly what we’ve got booked in for 2pm tomorrow. I guess it’s because we asked for some money back last quarter (legitimately) but there’s still an anxious feeling about having to go through as much as someone might care to see in order to satisfy them we’re legit. The worst fear is how long I might have to spend on the subject and what if they don’t have any sense of humour? I’m not sure I know how to be serious for much longer than 2 hours…
On the video front, my pal Al recommended a fantastically talented individual called Maximilian Mortimer to shoot the Aquapax video showreel for the imminent IOD Annual Convention at the Royal Albert Hall. The Institute of Directors conferences are always pretty excellent events and I do hope a certain ‘Sir Stuart’ in the audience ‘gets it’ this year, considering our response from last year’s sponsorship when ‘Sir Bob’ was there, was pretty uneventful.
It’s not so much that people don’t get it, it’s that they consciously choose to trade down to the lower cost plastic option which really gets me. I know it’s laboring the point a little, but it’s the same mentality that keeps sweat shops in business around the world; businesses who don’t care enough to read beyond their own immediate bottom line.
Back to Max, he’s been a pleasure to work with and I’m chuffed with his production which I hope you can link to from here soon. I’ll also pop a link across on the ‘blog-roll’ on the right, in case you might care to help share the video around society. Considering a lady from the valleys has had a hundred million hits with her apparently excellent singing voice, It’s going to be hard to impress anyone unless Aquapax can get a video viewing hit rate at least above a thousand – not counting the 2,000 who will see it at the Albert Hall…
Keep smiling – Friday’s just around the corner… 🙂
Read Full Post »